WeAreGiants. LLC

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	<title>WeAreGiants. LLC</title>
	<link>https://wearegiants.com</link>
	<description>WeAreGiants. LLC</description>
	<pubDate>Thu, 19 Mar 2026 21:48:50 +0000</pubDate>
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		<title>Get Connected - Los Angeles</title>
				
		<link>http://wearegiants.com/Get-Connected-Los-Angeles</link>

		<comments></comments>

		<pubDate>Thu, 19 Mar 2026 21:48:50 +0000</pubDate>

		<dc:creator>WeAreGiants. LLC</dc:creator>
		
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		<description>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / ContactGet Connected &#38;nbsp;
Los Angeles—CREATIVE DIRECTION • BRAND IDENTITY • CAMPAIGN MESSAGING • CROSS-AGENCY COORDINATION—
For Get Connected, WeAreGiants partnered with the Los Angeles Public Library, the Bureau of Street Lighting, the Mayor’s Office, and community partners including Destination Crenshaw to shape the public-facing identity and communications for a citywide digital inclusion initiative.
In addition to developing the campaign’s visual language, messaging, and bilingual collateral, our team helped coordinate communications across City agencies and partner organizations, ensuring the campaign felt relevant across diverse neighborhoods, communities, and audiences.
The result was a flexible communications system designed to support awareness and access to free Wi-Fi, digital literacy resources, and device programs across Los Angeles.
&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/465ad0c2c044cb229edb38fc0c58a2df47e92cadc415a294149f9c4c9671e4ce/LAPL_C100_mock-up-1280x8003-GCLA03.jpg" data-mid="1434479" border="0" /&#62;&#60;img width="1280" height="801" width_o="1280" height_o="801" src_o="https://cortex.persona.co/t/original/i/4e2c9d979bef18152c15471b354ddd3827883be25377dd27e804b584b53f78b4/GetConnected---Flyers-GCLA.jpg" data-mid="1434541" border="0" /&#62;&#60;img width="1280" height="801" width_o="1280" height_o="801" src_o="https://cortex.persona.co/t/original/i/a9cf50bddc53e2348bfb3502d60dd48a2a6bc8828e9b9966a9ee6b7779839c8d/GetConnected---Flyers-copy-GCLA.jpg" data-mid="1434543" border="0" /&#62;

	In the Wild:
WeAreGiants also helped develop the campaign’s website and branding toolkit as core components of the public-facing program. Alongside the site’s role as a central information hub, we created a flexible system of visual guidelines, messaging, iconography, and outreach assets designed to scale across flyers, signage, banners, and other community-facing materials as the program expanded across the city. 
&#60;img width="1280" height="853" width_o="1280" height_o="853" src_o="https://cortex.persona.co/t/original/i/5743498aaeb01803413b2b8cdb25c3afda4711f34f127eaaeaae50c1db00e5b8/gcla-website.jpg" data-mid="1434485" border="0" /&#62;&#60;img width="2846" height="1613" width_o="2846" height_o="1613" src_o="https://cortex.persona.co/t/original/i/25aa5bce59783a4538854e844115cb5ede9451871d7bbd5c667a35d42cfeb2f5/241126_GetConnectedLA_Toolkit_R23.jpg" data-mid="1434484" border="0" /&#62;&#60;img width="2846" height="1613" width_o="2846" height_o="1613" src_o="https://cortex.persona.co/t/original/i/63bcf423e4f02a9b25b5df98eaa62eb3b82471d03c391744d827eb2b87c1fa6e/241126_GetConnectedLA_Toolkit_R28.jpg" data-mid="1434480" border="0" /&#62;&#60;img width="2846" height="1613" width_o="2846" height_o="1613" src_o="https://cortex.persona.co/t/original/i/05114421d7136e8c0274438350bc5f40fa8f18df8a7a2da5f34d5592fd835d44/241126_GetConnectedLA_Toolkit_R210.jpg" data-mid="1434483" border="0" /&#62;&#60;img width="1280" height="853" width_o="1280" height_o="853" src_o="https://cortex.persona.co/t/original/i/5393187828cef8a9e42f05c97840117e57ef680a52232ead0f6cc90295cd4732/gcla-website02.jpg" data-mid="1434486" border="0" /&#62;


</description>
		
		<excerpt>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / ContactGet Connected &#38;nbsp; Los Angeles—CREATIVE DIRECTION • BRAND IDENTITY • CAMPAIGN MESSAGING •...</excerpt>

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		<title>Central 100</title>
				
		<link>http://wearegiants.com/Central-100</link>

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		<pubDate>Thu, 19 Mar 2026 18:20:18 +0000</pubDate>

		<dc:creator>WeAreGiants. LLC</dc:creator>
		
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		<description>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / ContactCentral 100 Library 
Card—CREATIVE DIRECTION • DESIGN • PRODUCTION—
For the 100th anniversary of the Los Angeles Central Library building, LAPL partnered with WAG to develop a special-edition library card as part of the larger Central 100 campaign.

Developed in collaboration with the LAPL team and Central 100 Committee, the project brought an initial campaign concept to life through research, interviews, and coordination across subject departments and behind-the-scenes library staff. Drawing from the original Goodhue building’s art, architecture, and typography, the design translated that shared vision into a functional, collectible object for the public.

The card was designed to feel rooted in Central Library’s historic visual language, while the broader Central 100 campaign extended that same identity across the building, collateral, signage, merchandise, and exhibition materials.
&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/43c0ce715044a861fafc80cdf8e0c7946046c8c4353ab8cb4f64c416ff4ed188/LAPL_C100_mock-up-1280x800.jpg" data-mid="1434468" border="0" /&#62;

	
With 50,000 cards distributed, the project became more than a commemorative object. It’s an honor to know the design now travels in the wallets, pockets, and keychains of Angelenos across the city.


&#60;img width="2667" height="1667" width_o="2667" height_o="1667" src_o="https://cortex.persona.co/t/original/i/f4da930801cb4b505483aaec2279dd1f50f83cbb9d9d74973a431897e24b422a/c100-logo-100.jpg" data-mid="1434487" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/961b5f9f50c849318849592f1e355d92d33e432841ab29292cd9961d113d932a/LAPL_C100_mock-up-1280x800-201.jpg" data-mid="1434467" border="0" /&#62;In the Wild:From social media to pole banners to branding throughout the Central Library building, the Central 100 campaign took shape across a range of public touchpoints, while the limited-edition library card brought that campaign language into everyday use.

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/d9d71b82b0777faed56b0ac42ae15cd2680e1c31812c5d7a9dee17760281a0ed/LAPL_C100_mock-up-1280x800-c100-ig3.jpg" data-mid="1434539" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/d4420ee93ba782f27d5dfe4bb0191c22ebe2e808579381cf86fa78be8383732f/LAPL_C100_mock-up-1280x800-c100Banner.jpg" data-mid="1434489" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/fcf815650dd24e8ae40bfd563777b27a79e67a073a932ca035729598ee1cf0b4/LAPL_C100_mock-up-1280x800-c100-ig2.jpg" data-mid="1434540" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/64aae92c314730d5fdf1d3e2f53a97000028d6e0589222f2ea76a454fde6851c/LAPL_C100_mock-up-1280x800-c100-show.jpg" data-mid="1434537" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/a50bd2622c6bc83d0a0a3c6d6d9d1da16fc35c5aec99d61926742de69b8b5229/LAPL_C100_mock-up-1280x800-c100-ig1.jpg" data-mid="1434538" border="0" /&#62;


</description>
		
		<excerpt>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / ContactCentral 100 Library  Card—CREATIVE DIRECTION • DESIGN • PRODUCTION— For the 100th anniversary...</excerpt>

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		<title>L.A. Streetcar</title>
				
		<link>http://wearegiants.com/L-A-Streetcar</link>

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		<pubDate>Wed, 24 Jan 2018 03:26:14 +0000</pubDate>

		<dc:creator>WeAreGiants. LLC</dc:creator>
		
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		<description>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / Contact– Case Study –
Los Angeles
 Streetcar Inc—
CREATIVE DIRECTION • COPYWRITING • STRATEGY • DESIGN • PRODUCTION • GUERILLA MARKETING EVENTS/ACTIVATIONS—
A 6-month political awareness campaign designed to persuade 
Downtown residents to fund a modernized streetcar system in DTLA.

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/43fba1065a921d919371dfa4418462d1b7cdf89a2f5d484906e8b078732a913f/streetcar_render.jpg" data-mid="355370" border="0" /&#62;
The Set Up:
Downtown LA is making big moves. Trendy bars, fancy restaurants, boutique hotels. 
All great things, sure. But it needed something else, something that would unite the city's interesting, 
but distinct neighborhoods into one integrated community. The Downtown LA Streetcar was the answer. 
And government was on board too –quickly committing to fork over 50% of the budget on one condition: 
show us that this project has the support of the people. And so WeAreGiants. was hired.

Our Task:
Garner support in the Downtown community for an additional tax (in the midst
of economic toil, no less). A tax for something that many people thought was
essentially the equivalent of Disneyland's Trolly or the Hogwarts Express. Not exactly an easy job.

A Strategy:
We knew that the key was to effectively communicate the benefits of having a
 streetcar in DTLA (many of which are technical and economic in nature.) 
What real world impact would the Streetcar have on their everyday lives? 
Among materials created to accomplish this goal were brochures, billboards, posters, signs, 
email blasts, door hangers and infographics. We also helped to concept, plan and design 
materials for a series "guerrilla-style" events focused on generating awareness around the Streetcar
project and the upcoming vote.

The Results:
In the end, the vote passed by an enormous margin&#38;nbsp;far exceeding expectations. 
In fact, we nearly doubled the voter turnout of the last City Council election. 
The Streetcar is underway and should be cruising the streets of Downtown in the near future.


&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/517a916dbbb321a6e6263b598ce015eef05270772c5cec787006ba465ad71996/WeWantStreetcar40-1280x800.png" data-mid="355369" border="0" /&#62;

The Brand Voice&#38;nbsp;Challenge 1
We knew we’d be discussing some pretty heavy, somewhat technical content
so we really wanted to develop a design aesthetic that made comprehension as smooth as possible.

Challenge 2
Finding a happy mid-point between the corporate-y look and feel that the city 
and client were used to and something that felt a little more human
and&#38;nbsp;a lot more aesthetically appealing.

The Result
Clean lines, bold colors, distinct fonts and thoughtful info-graphics.

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/635f30a868df5328394fc2cd7369f4514d3de2addefb68a0fbc8ab0b93be0883/WeWantStreetcar16-1280x800.jpg" data-mid="355373" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/74546a5471904ebcab9c10a9579e33ed5afccf387974bd58ac95e0ad24ec6b4f/WeWantStreetcar15-1280x800.jpg" data-mid="355374" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/454d9a6f05766550658a2d289b297b72ddd5446d0c782f00314d1ff0039686b8/WeWantStreetcar44-1280x800.jpg" data-mid="355372" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/eb567086a7a8821bb9769d6540d25103eaf5e8aa535e73367ecde0cbab9bc31d/WeWantStreetcar10-1280x800.jpg" data-mid="355371" border="0" /&#62;
Brochure
We created a piece that included everything one might want to know about the
Streetcar project all in one place. The challenge of the main brochure was to pour through 
the insane amount of raw data, statistics and research to pull out the most relevant pieces of information 
and organize them in a comprehensive and compelling way.

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/11133c94399c149f4e03eb211920a18c8a79b637508a0c6b2f2603535dfda0a6/WeWantStreetcar11-1280x800_1000.jpg" data-mid="355386" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/43987df09ed8c5bd7887456046686635c9bea544bdab0658dccd30f66b033ed1/WeWantStreetcar11-1280x800.jpg" data-mid="355379" border="0" /&#62;
Marketing
We knew that if there was any chance that the Streetcar would pass, we’d need to figure
out a way to make our message easy to share. We noticed that people who live in Downtown
tend to be very involved in the growth of their community, and if given the right tools, 
would be a wildly supportive in the strategy of helping to spread our message. 
So we got to work manufacturing recruitment tools that would allow us to enlist 
the help of passionate residents by turning them into evangelists for our message.

First, we created the position of a Streetcar Ambassador that armed eager supporters with
 a cliff notes guide that they could use to sell their friends on the Streetcar project.

We also created a training program for Streetcar Conductors that enabled the exceptionally enthusiastic
 supporters to create their own mini-awareness campaigns at their loft buildings.

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/91a81d9b37a3d97b3b9c83fc742deae1acfd1ba62ddf7502ed39f16aab5612d3/WeWantStreetcar23-1280x800.jpg" data-mid="355380" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/61dc43362391787bdb2039ae65eb4603f7579cd3b5f66ee72605869f53327ae5/WeWantStreetcar48-1280x800.jpg" data-mid="355377" border="0" /&#62;
Events&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/3cd94d987080012e3a83e92d46ef5cc7f480bafb54db1245865af93df5f2bb5b/WeWantStreetcar11-1280x800_1135.jpg" data-mid="355387" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/08b612eec79ff10c434a2d7f005955075c19d483a0bd0db47d2c0ef7654abfb1/WeWantStreetcar47-1280x800_8.jpg" data-mid="355382" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/b114fc7613c249bbf2eb905755e025a516e55c1a2eb4756c15a6a7442d4225fb/WeWantStreetcar46-1280x800_10.jpg" data-mid="355383" border="0" /&#62;

Taste of Streetcar
Taste of Streetcar was our most effective and farthest reaching event. We invited 1,100 residents
of Downtown to join us for an evening of dining and education about the Streetcar. 
The event featured 25 restaurants in Downtown that would be located along the Streetcar route. 
But the goal of the event wasn’t just to introduce residents to local eateries.We wanted to take this opportunity to really educate the voters about the truth behind the Streetcar. 
We needed to figure out a strategy to prompt the attendees to actually take the time
to engage with our materials on top of the free food and tons of alcohol. This wouldn’t be easy.

So we created a guided, interactive tour along the Streetcar route to educate 
these potential voters about the Streetcar. The activation rewarded
participants who took interest in learning about the Streetcar.&#38;nbsp;

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/2d428583fed9a605f556edfac44701a0bff8efd69bdac2d616ae33aff0420c3c/WeWantStreetcar29-1280x800.jpg" data-mid="355384" border="0" /&#62;

Movie Night
While Taste of Streetcar was catered towards a younger,
trendier demographic, we wanted to put together an event that also highlighted how the
Streetcar could improve the lives of families living in Downtown.
As an added bonus, we capitalized on the recent surge of media buzz surrounding the unveiling
of the brand new Grand Park by hosting a movie night under the stars.

</description>
		
		<excerpt>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / Contact– Case Study – Los Angeles  Streetcar Inc— CREATIVE DIRECTION • COPYWRITING • STRATEGY •...</excerpt>

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		<title>Umami</title>
				
		<link>http://wearegiants.com/Umami</link>

		<comments></comments>

		<pubDate>Wed, 24 Jan 2018 03:15:24 +0000</pubDate>

		<dc:creator>WeAreGiants. LLC</dc:creator>
		
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		<description>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / Contact– Case Study –
Umami –&#38;nbsp;#truffleseason—
CREATIVE DIRECTION • ENGAGEMENTS • WEBSITE DESIGN • PHOTOGRAPHY—
To launch Umami's new Truffle Season campaign, we created a mini-site
 that featured mouth-watering photos of their new truffle-imbibed creations. 
The design is simple, sleek and sexy to really juxtapose the traditional playful Umami branding.

&#60;img width="1600" height="1104" width_o="1600" height_o="1104" src_o="https://cortex.persona.co/t/original/i/c03d8397e75de91b679f5b731cc76e13b46fefa6f718e9c20b691c4fb2039e20/TruffleSeason01.jpg" data-mid="355364" border="0" /&#62;&#60;img width="1600" height="1104" width_o="1600" height_o="1104" src_o="https://cortex.persona.co/t/original/i/421d053447082b08ea0964f62162eef8047303007f9bbd63e9948926ffd8942f/TruffleSeason02.jpg" data-mid="355363" border="0" /&#62;&#60;img width="1600" height="1104" width_o="1600" height_o="1104" src_o="https://cortex.persona.co/t/original/i/5c61994249c344100d4809d3b06210c54988b8f1c5199b0f5c3c9ec6db1d5eee/TruffleSeason03.jpg" data-mid="355362" border="0" /&#62;


#truffleseason Photography


We worked with Rainbeau Tharp to art direct photography that would be featured 
across all of Umami's social media channels. A stark white background allowed the 
ingredients of each item to really shine while turning up the "formality" or the look and feel.

&#60;img width="3826" height="2549" width_o="3826" height_o="2549" src_o="https://cortex.persona.co/t/original/i/e820a929f4dbb9397219e9c8b31f9dbd904275dc2b0661451c075b74bcf5cd89/Family1.jpg" data-mid="355361" border="0" /&#62;&#60;img width="3230" height="2152" width_o="3230" height_o="2152" src_o="https://cortex.persona.co/t/original/i/e988824af063d2b255197b5ee9db806d107b53b9ee7ece26b1472173e152e54f/Salad011.jpg" data-mid="355360" border="0" /&#62;&#60;img width="3230" height="2152" width_o="3230" height_o="2152" src_o="https://cortex.persona.co/t/original/i/9c8abfc9f44839439579dc3379471486388f62db698de0061f19a73afdbfbc6c/BurgerEgg012.jpg" data-mid="355359" border="0" /&#62;&#60;img width="3230" height="2152" width_o="3230" height_o="2152" src_o="https://cortex.persona.co/t/original/i/7c3baf815b41bfbee6fa5fe8b2cc836f7c0e0c177e2660e420d8db59a0992e62/BurgerTruffle021.jpg" data-mid="355358" border="0" /&#62;&#60;img width="3230" height="2152" width_o="3230" height_o="2152" src_o="https://cortex.persona.co/t/original/i/3ff69c0865e86aaa8b6d4d9b39b9d57a47cb4da80721173a4c8e6913229f17b6/IceCream1.jpg" data-mid="355357" border="0" /&#62;&#60;img width="3230" height="2152" width_o="3230" height_o="2152" src_o="https://cortex.persona.co/t/original/i/e29cbf3d1a0c7ee41a4cefa41ddd87b2e323a1af68fd99530a604f9a378e3fe0/Fries021.jpg" data-mid="355356" border="0" /&#62;
In store collateral

Teaser cards, menus, T-Shirts, oh-my!

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/ce065c8da5d4577f95a208585af654afa17b5ccf78e01fcb572e111a66abc131/Umami_20131122-0511.jpg" data-mid="355365" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/8fb13e7d83a0dcdcf5a6a19df11121c19a7aecfb0f4b50fe24fcb3a94daf1b74/Umami_20131122-042.jpg" data-mid="355367" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/0bd625714a0145c0893c7240a669eddf90cf05c86874bc9c4cd8af917690f89d/Umami_20131122-0781.jpg" data-mid="355368" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/a4391ea9750f8d0283f917d1a9cace8136d6efb84e4c052cab9963580aa1be62/Umami_20131122-0611.jpg" data-mid="355366" border="0" /&#62;

</description>
		
		<excerpt>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / Contact– Case Study – Umami –&#38;nbsp;#truffleseason— CREATIVE DIRECTION • ENGAGEMENTS • WEBSITE...</excerpt>

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	<item>
		<title>Pershing SquaReNew</title>
				
		<link>http://wearegiants.com/Pershing-SquaReNew</link>

		<comments></comments>

		<pubDate>Wed, 24 Jan 2018 02:21:59 +0000</pubDate>

		<dc:creator>WeAreGiants. LLC</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">245731</guid>

		<description>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / Contact
Pershing Square ReNew—
EVENTS • INFORMATION ARCHITECTURE • ENGAGEMENTS/CONTESTS • BRANDING • WEBSITE DESIGN—We spent sometime on the Pershing Square Task Force which is dedicated to completely 
revamping Downtown LA’s Pershing Square Park over the next several years.

We assisted in data capture and list management and handled all community outreach 
collateral, branding, website design and development.

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/2f34f6a188a8fbc8588ecd431882aec2801cb054e59880010cf879d9583758a1/PershingSquarenew01-1280x800.jpg" data-mid="355350" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/37f21573be95239c667dd0584199cc4354bd752940f1084d645defc9c649dad1/PershingSquarenew04-1280x800.jpg" data-mid="355351" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/a559774c43baae2b2b27ab8c8d8e37bcbe5d2efaf22b0ab85b5f0550c7e8fd97/PershingSquarenew05-1280x800.jpg" data-mid="355348" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/835761048d44d577fed91d085a8154dfab91bb4b6f4fa876d6f46d8640ef0e8f/PershingSquarenew02-1280x800.jpg" data-mid="355347" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/e6500de8415a4785d1ed2c9a37b6d56141611e54e5f24c2dc092a14d31ff89a9/PershingSquarenew06-1280x800.jpg" data-mid="355346" border="0" /&#62;Launch PartyIn November of 2014 WeAreGiants participated in the planning, ideation 
and execution of the Pershing Square Renew Launch Party. Downtown community members and
stakeholders were invited to learn more about the renewal process, and help to shape the future of
Pershing Square by providing feedback and input at various interactive stations throughout the event. &#38;nbsp;

Visitors were incentivized with promotional items that could be collected once all stations had been visited.


&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/4478bd199e3a7c3bbd3e5ab27cbdb55913b8b581ea1b108d279ce35a433290f0/PS_07-1280x800.jpg" data-mid="355352" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/b0c100b533a0d5a8765a9f78d56550469fdc855acb6a782330d1de4b7692ab57/PS_08-1280x800.jpg" data-mid="355353" border="0" /&#62;Event CollateralWAG created a full suite of promotional materials for the PS Renew Campaign. 
Party goers were encouraged to visit various locations around the venue where they could
 interact, play games and get educated on specific statistics and information about
Pershing Square and public spaces.

Each of these “info stations” included a punch card, once each station’s challenge was 
met the visitor’s email address was exchanged for a promotional item of their choosing.


&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/785797b09fe3d1fbec062eda327159c171cd1e6b6abb9e59018e2d1f7b410019/PS_02-1280x800.jpg" data-mid="355355" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/d747ecf064168e013c8725440746766a2002a9184e57a97a762b77f85ecf97d1/PS_09-1280x800.jpg" data-mid="355354" border="0" /&#62;</description>
		
		<excerpt>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / Contact Pershing Square ReNew— EVENTS • INFORMATION ARCHITECTURE • ENGAGEMENTS/CONTESTS • BRANDING •...</excerpt>

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	<item>
		<title>Garden Grove Open Streets</title>
				
		<link>http://wearegiants.com/Garden-Grove-Open-Streets</link>

		<comments></comments>

		<pubDate>Wed, 24 Jan 2018 01:57:08 +0000</pubDate>

		<dc:creator>WeAreGiants. LLC</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">245727</guid>

		<description>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / Contact
Garden Grove: 
Open Streets—
INFORMATION ARCHITECTURE • ENGAGEMENTS/CONTESTS—
 We collaborated with&#38;nbsp;CARS LA to develop a multi-lingual website and 
marketing collateral for the secondopen streets cultural event that’s meant to bring 
awareness to Downtown Garden Grove&#38;nbsp;through music, arts programming and biking. 

We worked in conjunction with CARS&#38;nbsp;LA,&#38;nbsp;the City of Garden Grove and their 
dedicated event team to create a website that was easy to update and maintain.

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/c061e0a44933355a7db28c1c4ca85af634ac3993ddf6d93095c2e03be4616d98/GardenGrove01-1280x800.jpg" data-mid="355340" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/91458b7fddf1784be04bcfc6105db16f7d6ee6a61c4a35b3aca4c99508375a54/GardenGrove02-1280x800.jpg" data-mid="355342" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/c061e0a44933355a7db28c1c4ca85af634ac3993ddf6d93095c2e03be4616d98/GardenGrove01-1280x800.jpg" data-mid="355340" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/84e6cda06153c081675b9b71e3f90c42038b983073a30b6d463fefc274b9071b/GardenGrove04-1280x800.jpg" data-mid="355339" border="0" /&#62;
</description>
		
		<excerpt>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / Contact Garden Grove:  Open Streets— INFORMATION ARCHITECTURE • ENGAGEMENTS/CONTESTS—  We collaborated...</excerpt>

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	<item>
		<title>CicLAvia</title>
				
		<link>http://wearegiants.com/CicLAvia</link>

		<comments></comments>

		<pubDate>Wed, 24 Jan 2018 01:41:19 +0000</pubDate>

		<dc:creator>WeAreGiants. LLC</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">245725</guid>

		<description>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / Contact
CicLAvia—
INFORMATION ARCHITECTURE • ART DIRECTION • ENGAGEMENTS/CONTESTS • WEBSITE DEVELOPMENT—

In May of 2014 WAG began work with the CicLAvia team to redesign and reimagine theirexisting website and communication tools while utilizing the long established brandidentity. Our goal was to develop and implement a web-strategy that met the needs of awide array of Los Angeles stake holders: Participants looking for event information, localbusinesses curious how they can get involved in the event, residents concerned withstreet closures and neighborhood impact. City Officials, sponsors, and organizations.

For us, CicLAvia represents a very unique opportunity for people (especially Angelenos)to get out and explore their city in a new way- To see the streets from new perspectives.To engage in actual human contact with other members of their community while alsogetting a chance to connect with their environment in a way that we don’t often get to inthe never ending gridlock of this beloved urban metropolis.

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/f05d594f01a178dfe08036c9ec5ed5dd0767e58b61f7587f86898cbb51d79a5f/Ciclavia01-1280x800.jpg" data-mid="355337" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/f5cfdda3a00c7b6b8287a0fd89835417c82f3fa5f92667fb78e7f47cf7010049/Ciclavia02-1280x800.jpg" data-mid="355338" border="0" /&#62;
Really, this is what we’re interested in; having a chance to help people get to 
know their&#38;nbsp;city just a little bit better by creating a more active, confident and 
socially aware Angeleno.
&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/be527fc1bf955346c1eae601029beba32a529005134b4da73d74b0fd6c34ea35/Ciclavia04-1280x800.jpg" data-mid="355335" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/30afb728e1d9ce7c94e84e429bb764ec2b26a9efd0e01be1e8efb0bac28a89dc/Ciclavia03-1280x800.jpg" data-mid="355336" border="0" /&#62;

</description>
		
		<excerpt>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / Contact CicLAvia— INFORMATION ARCHITECTURE • ART DIRECTION • ENGAGEMENTS/CONTESTS • WEBSITE...</excerpt>

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	<item>
		<title>Will Leather Goods</title>
				
		<link>http://wearegiants.com/Will-Leather-Goods</link>

		<comments></comments>

		<pubDate>Wed, 24 Jan 2018 00:58:09 +0000</pubDate>

		<dc:creator>WeAreGiants. LLC</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">245712</guid>

		<description>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / Contact
Will Leather Goods—
LOOKBOOK DESIGN • PHOTOGRAPHY • COPYWRITNG &#38;nbsp;• ART DIRECTION—

Because they were a fairly new brand and had yet to identify the lifeblood of the company, 
our goal with&#38;nbsp;Will Leather Goods was to really get a firm grasp of their brand and 
convey that through timeless photography and ethos driven copy.

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/96f96a3a851055b153355aed569e875cbba031a47cebeea87334ff66a0d15547/Will-1280x8004.jpg" data-mid="355316" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/9d600be119f40bbace60aaac5dd0f6a33cd770210a956f4def488fd438286aaa/Will-1280x8002.jpg" data-mid="355308" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/0ca5a17bbaf09eabf6da5d102ec2d79ed9de18bea5ae10acb689e5372e7658ca/Will-1280x8001.jpg" data-mid="355307" border="0" /&#62;&#60;img width="1912" height="1333" width_o="1912" height_o="1333" src_o="https://cortex.persona.co/t/original/i/c077c73419afef2195745cf27b2320bbe07b4191716eaf7ab47fb4eb3b5fd7a0/wlg_05_1912.jpg" data-mid="355310" border="0" /&#62;&#60;img width="1912" height="1333" width_o="1912" height_o="1333" src_o="https://cortex.persona.co/t/original/i/b214ccabd3ab5f4786697f45e777e423cb8cee228e29460f25bdcffe40c1c2d4/wlg_08_1912.jpg" data-mid="355312" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/0c7e011351c042935254ad63fde3494ab8d22947b25e07cb25d8baab95024520/Will-1280x8003.jpg" data-mid="355305" border="0" /&#62;“A relic, an heirloom, a keepsake.


Every person in this world has the right to leave a dent in the universe...

We all have potential to create a story...

Each of us has the guts to live a journey...

But the choice is up to us, which endeavors will compel us, which plights


will give us heed to move forward and transgress....

The choice is up to us to pursue the horizon and to


embrace the expedition that is laid before us.

The choice is up to us to meet our menace, to stand

steadfast against the dank depths and to weather

our ominous trials with tenacity and vigor...

But in the end, no matter how haggard and toiled

our bequest, our narrative WILL be known...

Our heritage WILL be passed down...

Our story WILL live on.”


&#60;img width="1912" height="1333" width_o="1912" height_o="1333" src_o="https://cortex.persona.co/t/original/i/1a75d65d605c4e95400cf48f9600d3f1a3f034e69c66a2e154ddc634645ae8a7/wlg_04_1912.jpg" data-mid="355315" border="0" /&#62;&#60;img width="1912" height="1333" width_o="1912" height_o="1333" src_o="https://cortex.persona.co/t/original/i/9a61d9632e1cf6b4a95107d37fd986bff9671b48c498cb1ce5001a3045edd37d/wlg_03_1912.jpg" data-mid="355314" border="0" /&#62;&#60;img width="1912" height="1333" width_o="1912" height_o="1333" src_o="https://cortex.persona.co/t/original/i/f21fc4ec5118689b5b7b108b89bdea53de0c1487668424b45c9beb64ab7c9722/wlg_02_1912.jpg" data-mid="355313" border="0" /&#62;&#60;img width="1912" height="1333" width_o="1912" height_o="1333" src_o="https://cortex.persona.co/t/original/i/661ad5720e3213724eaa92b74df621f9c498149164fd49deb9b0cb34efe707b0/wlg_01_1912.jpg" data-mid="355309" border="0" /&#62;Photography — Kevin Ito


</description>
		
		<excerpt>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / Contact Will Leather Goods— LOOKBOOK DESIGN • PHOTOGRAPHY • COPYWRITNG &#38;nbsp;• ART DIRECTION— ...</excerpt>

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	<item>
		<title>New Americans Initiative</title>
				
		<link>http://wearegiants.com/New-Americans-Initiative</link>

		<comments></comments>

		<pubDate>Tue, 23 Jan 2018 02:43:37 +0000</pubDate>

		<dc:creator>WeAreGiants. LLC</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">245188</guid>

		<description>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / ContactNew Americans Initiative—

CREATIVE DIRECTION • BRANDING • PRODUCTION—
The Los Angeles Public Library has been helping patrons along their Path to Citizenship for the past six years.However, the immigration landscape has changed significantly since 2012, and with an estimated 1.5 million New Americans residing in the city of Los Angeles alone, Mayor Garcetti and LAPL teamed upwith their community partners to create 4 dedicated spaces for Angelenos to get free immigration services and support.
These centers have staff that can guide individuals through every step of the process.
&#60;img width="2785" height="482" width_o="2785" height_o="482" src_o="https://cortex.persona.co/t/original/i/c9a9dea9113103a5903f7242ddcf2b428c2627b3d336b35bef2c6f6f9655d36e/NAI_logo_final.jpg" data-mid="354645" border="0" data-scale="71"/&#62;
Enter WeAreGiants.... In the fall of 2016 we yet again teamed up 
with the Library to&#38;nbsp;create a naming system and brand identity for these
 Citizenship Centers and Corners&#38;nbsp;to welcome our newest Americans.&#60;img width="5000" height="3236" width_o="5000" height_o="3236" src_o="https://cortex.persona.co/t/original/i/afbdfbc2371ef4f8a72883c8716da814bb94e1af14af92f8a539d4457180c73b/NAI_Mockups3_16_5000.jpg" data-mid="354637" border="0" /&#62;&#60;img width="5000" height="3236" width_o="5000" height_o="3236" src_o="https://cortex.persona.co/t/original/i/bf3b4e8f89b3cf42e4e26f001cb1fa063073eee531d6d5747bee3e642e975315/NAI_2.jpg" data-mid="354640" border="0" /&#62;&#60;img width="5000" height="3236" width_o="5000" height_o="3236" src_o="https://cortex.persona.co/t/original/i/5893386d8c98761451b146d2a2151c57d8314838918f09aecc10180c23047a16/NAI_3.jpg" data-mid="354639" border="0" /&#62;&#60;img width="5000" height="3236" width_o="5000" height_o="3236" src_o="https://cortex.persona.co/t/original/i/b311514c1ebe97fb5da8eb3a886bdee02cfc6b725cdb4cf4bad94d3b707b489f/NAI_Mockups2_5000.jpg" data-mid="354641" border="0" /&#62;&#60;img width="5000" height="3236" width_o="5000" height_o="3236" src_o="https://cortex.persona.co/t/original/i/22cf511d359a5694aa20eaef0032201b623418c6f8f44c006ab2f142005662cb/NAI_Mockups3_5000.jpg" data-mid="354638" border="0" /&#62;
Our branding work was used to create 4 New Americans Centers across Los Angeles, located at Central Library, Pacoima, Junipero Serra and Wilmington. These centers offer free on-site immigration and naturalization services to all Angelenos.


&#60;img width="2464" height="1640" width_o="2464" height_o="1640" src_o="https://cortex.persona.co/t/original/i/8980093c0ab48052eed11b7311f4dffa51b26805975dc389ea8a9ace675796fd/2018-01-1809-30-58D4B_5563.jpg" data-mid="354643" border="0" /&#62;&#60;img width="2464" height="1640" width_o="2464" height_o="1640" src_o="https://cortex.persona.co/t/original/i/d94b33bf1520eabbc26ee2210d71d044ceab91380ccb587fac7ef4f938816a60/2018-01-1809-26-204S2_8729.jpg" data-mid="354644" border="0" /&#62;Photography Courtsey of the Los Angeles Public Library


</description>
		
		<excerpt>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / ContactNew Americans Initiative—  CREATIVE DIRECTION • BRANDING • PRODUCTION— The Los Angeles Public...</excerpt>

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	<item>
		<title>LA Clippers</title>
				
		<link>http://wearegiants.com/LA-Clippers</link>

		<comments></comments>

		<pubDate>Tue, 23 Jan 2018 01:37:53 +0000</pubDate>

		<dc:creator>WeAreGiants. LLC</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">245172</guid>

		<description>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / Contact
The Los Angeles Clippers

—
ART DIRECTION • PRINT PRODUCTION • BOOK BINDING—

In June of 2016 the Los Angeles Clippers came to us in a clutch situation.&#38;nbsp;Key players were about to become free agents and the Clippers wanted to keep ‘em. 

We designed a “yearbook” for each player highlighting key moments of their&#38;nbsp;2015-16 season. While yearbooks didn’t keep us in high school, we think these books show— 
Hey, you’re important, we care about you, and let’s stay together.


&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/0e9b9c4e54de94395b1118519c188a4e2cede2aa29131bac3e898466153b5473/front2-1280x800.jpg" data-mid="354634" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/0e177f75a2d6db3a35ecae4ddaafa60bf6c430b3ad965e03a1f35e9570e69486/front-opening-1280x800.jpg" data-mid="354633" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/9232b23878375727adf1b34292067104d81acf721fc522380e537275ec6b0872/interior2-1280x800.jpg" data-mid="354632" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/5eeb61b017cf5bc00d890a83d7f68ccef31b91494f2b8c8bf90e9914379dfcf4/interior1-1280x800.jpg" data-mid="354631" border="0" /&#62;
Each book is hand-bound with premium leather (cuz they fancy) and stamped with a custom die of each player’s jersey,&#38;nbsp;signature and our take on last year’s team motto,
 Together We Will.

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/3f10216e3de7d3aff287a8d5b3e17923d9f4a81aaa066f2cbb74307c37755fdf/interior3-1280x800.jpg" data-mid="354630" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/b510068dfd051aa915a4423facda7335c5761c2df000a737786cff6fd064189f/layer1-1280x800.jpg" data-mid="354629" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/e3275975aeb462cddc4f3e7f111ea4e349a25f0f9fbebe80a0fb8dad5720d776/layer2-1280x800.jpg" data-mid="354628" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/a105586d57ada5074d97da1c6a6e04194ad8a7cf81ef4a63dbdf8ed4478371e9/back-1280x800.jpg" data-mid="354627" border="0" /&#62;
</description>
		
		<excerpt>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / Contact The Los Angeles Clippers  — ART DIRECTION • PRINT PRODUCTION • BOOK BINDING—  In June of 2016...</excerpt>

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