WeAreGiants. LLC

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	<title>WeAreGiants. LLC</title>
	<link>https://wearegiants.com</link>
	<description>WeAreGiants. LLC</description>
	<pubDate>Tue, 13 Oct 2026 06:37:21 +0000</pubDate>
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		<title>LADCR Case Study</title>
				
		<link>http://wearegiants.com/LADCR-Case-Study</link>

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		<pubDate>Tue, 13 Oct 2026 06:37:21 +0000</pubDate>

		<dc:creator>WeAreGiants. LLC</dc:creator>
		
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		<description>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / ContactLADCR: From the Neighborhood, For the Neighborhood—
Introduction
Introduce the campaign, its purpose, and WeAreGiants’ role in strategy, creative development, and implementation.

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/b6d0b30cc474183d915942d7f7d6b3658fe3e55eb1ff5f7107df3d8dfd87ddd5/LAPL_LADCR_billboard2-1280x800.jpg" data-mid="1448042" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/fc967e7440772b4cd8d09189b950dceae31dd1bffad582f3d304976cbae8cfe2/LAPL_LADCR_billboard-1280x800.jpg" data-mid="1448041" border="0" /&#62;&#60;img width="1672" height="941" width_o="1672" height_o="941" src_o="https://cortex.persona.co/t/original/i/a7bdf65f4270f011916763c8ca9b17c1097cd6c901d2efd14eabee9b1950dacf/01-billboard.png" data-mid="1448040" border="0" /&#62;
The challenge: 


  Explain the need to help adults distinguish licensed retailers and understand the value of buying legal and local.
Research and Strategy

 Show how focus groups and stakeholder interviews informed the focus on trust, convenience, and neighborhood businesses.


  &#60;img width="3000" height="2000" width_o="3000" height_o="2000" src_o="https://cortex.persona.co/t/original/i/5178e99aacd3b912ce40e0b6ba96ab0d85e67f608bd39881b8234ca160750f93/LAPL_LADCR_billboard4-1280x800.jpg" data-mid="1448046" border="0" /&#62;
 
  
  &#60;img width="3000" height="2000" width_o="3000" height_o="2000" src_o="https://cortex.persona.co/t/original/i/b8682a5db726e8ab99d19cc66d9dbc6f15ab4028037376a1a251b7be85a81c24/LAPL_LADCR_billboard3-1280x800.jpg" data-mid="1448044" border="0" /&#62;
    
  
Building the campaign identity


 Explain how the message, bold typography, colors, and graphic elements worked together—and how the system supported English and Spanish creative.


&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/905eb2acd7c432ccf2bcc98747cdf9506708ba6fa4e0143e3a29af395b9acc30/LADCR_toolkit1-1280x800.jpg" data-mid="1448049" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/4cf2ab03a9b58055624635553cf0cc9998d6e9f56632f697100282fb7192f71a/LAPL_LADCR_mock-up2-1280x800.jpg" data-mid="1448028" border="0" /&#62;
Connecting awareness to action
Explain the call to find a licensed retailer and how the campaign directed people to the retailer map.

&#60;img width="3224" height="2112" width_o="3224" height_o="2112" src_o="https://cortex.persona.co/t/original/i/ab5b714977ca7e7c986832cf7b04722a2440ae22f29bb7668c1ded19d8e8df68/Screenshot-2024-10-28-at-10.18.48AM.png" data-mid="1448051" border="0" /&#62;

  
    &#60;img width="3224" height="2112" width_o="3224" height_o="2112" src_o="https://cortex.persona.co/t/original/i/56c3b3a747713773f03fa4a32a79fea0b391953bb43e69c91e0deb5d44446a68/Screenshot-2024-10-28-at-10.23.55AM.png" data-mid="1448050" border="0" /&#62;
&#60;img width="3224" height="2112" width_o="3224" height_o="2112" src_o="https://cortex.persona.co/t/original/i/ab5b714977ca7e7c986832cf7b04722a2440ae22f29bb7668c1ded19d8e8df68/Screenshot-2024-10-28-at-10.18.48AM.png" data-mid="1448051" border="0" /&#62;
    
  
Reaching people across Los AngelesCover the coordinated mix of outdoor, neighborhood, print, and digital placements. Explain the role of the channels rather than listing every deliverable.

  
    Local voices and community outreach
    

    Describe how the campaign extended into direct engagement, clearly distinguishing LADCR’s outreach role from WAG’s creative support.    
  

      STREET POLE BANNERS
    
  
      ART &#38;amp; ARCHITECTURE SELF-GUIDED TOUR
    
  
      BEANSTACK READING CHALLENGE PINS + LAPL STAFF PIN
    
  
      BEANSTACK READING CHALLENGE COLORING SHEETS
    
    
      CROWN AND BOOKMARK IN ACTION
    
  
      CROWN AND BOOKMARK
    
  
      OVERSIZED LIBRARY CARD IN ACTION
    
  
      LAPL STAFF T-SHIRTS
    
  
      Video courtesy of Los Angeles Public Library
    

    Results
    Present the strongest supported measures of reach and engagement, with dates and context. Keep conclusions within what the evaluation measured.
  

Closing / related work
    

Briefly connect the campaign’s strategy, design, and delivery.


</description>
		
		<excerpt>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / ContactLADCR: From the Neighborhood, For the Neighborhood— Introduction Introduce the campaign, its purpose,...</excerpt>

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		<title>Central 100 Case Study</title>
				
		<link>http://wearegiants.com/Central-100-Case-Study</link>

		<comments></comments>

		<pubDate>Wed, 05 Aug 2026 01:07:28 +0000</pubDate>

		<dc:creator>WeAreGiants. LLC</dc:creator>
		
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		<description>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / ContactCentral 100: 
A Library, a Century, 
a Public Experience—
For Central Library’s 100th anniversary, WeAreGiants worked with the Los Angeles Public Library (LAPL) to bring a century of collections, architecture, and public service into view. Building on LAPL’s research and curatorial direction, we developed the centennial identity, designed exhibitions and publications, and coordinated production with Library staff, artists, and fabricators.


&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/171c023d41eb620b4c6919f3a20f13df03a8bb6b594cf331e08f78da9271d81a/C100_mock-up-1280x800-Family.jpg" data-mid="1446858" border="0" /&#62;The challenge: 
Make a century accessible


  The centennial drew on material from across the Library: archival photographs, architectural plans, objects, and the expertise of its staff. Our task was to make those stories clear and engaging, whether visitors knew Central Library well or were visiting for the first time.

  
&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/cafc593e3be17edb6d26f2ecb99f744c6bb9c2832c9c94ff24b6262944afaf26/C100-1280x800-book-view.jpg" data-mid="1446861" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/3a672b1f78a4a1131d542c186f221d93132b915e506df7e62558437b52b0091a/C100-1280x800-book-power.jpg" data-mid="1446859" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/7b6eb7c7d1dd9d4d581be6af7fc97526c570a60bd02ecac6b27a87756c76c78f/C100-1280x800-ff-hallway.jpg" data-mid="1446918" border="0" /&#62;

EXHIBITION PLANNING AND DESIGN DEVELOPMENT
The design also had to work across distinct galleries and active public spaces. Each exhibition needed its own character, clear information, and room for visitors to explore, while belonging to the larger centennial celebration.
An identity drawn from 
Central Library


 LAPL’s “Light of Learning” theme and an early concept from the centennial co-chairs guided the identity. Together, we explored the Library’s architectural details before choosing its tiled pyramid as the main symbol for the “100” mark.

&#60;img width="2500" height="1563" width_o="2500" height_o="1563" src_o="https://cortex.persona.co/t/original/i/80545cd8b396f88d6aac29b6612f4b00fe032abda3b459198a1b96aafe8794be/c100-logo-100.jpg" data-mid="1447921" border="0" /&#62;The selected design draws on the Library’s entrance lettering, tiled pyramid, and interior colors and patterns. We developed those references into a graphic system for exhibitions, publications, banners, and centennial materials. Variations in the logo, palette, and patterns allowed the identity to adapt to different subjects and formats.

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/2d0d5e3a6137409cb05df541ed7611d9185ad3bbe51fbe698d6b9aa7165e6b77/C100-1280x800-logo-A.jpg" data-mid="1447890" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/70a3598475d67795c17e89e5c66fb89899ee90b0d40eea0b9e1673f1dccd6a77/C100-1280x800-logo-B.jpg" data-mid="1447889" border="0" /&#62;

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/1752795501dc631b1f646d6e917ee39f2ccbb3cd7906f6ea59ca26f41ebd4647/C100-1280x800-books2.jpg" data-mid="1446863" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/7ecc48856bd16078d76418250e02b0d785397fffde990646821a75fb43dd9d8a/C100-1280x800-books1.jpg" data-mid="1446866" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/a3ba38ee05abe5bf66e98ad6942ffd5369d2a069f98ee8199fce2799c7a7878b/C100-1280x800-books4.jpg" data-mid="1446920" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/b509dcf5e5395287154a900c67fdda14dfdd6f9676f06118438a73a2843a3b9b/C100-1280x800-getty.jpg" data-mid="1446919" border="0" /&#62;Light of Learning: 
Eleven books, eleven departments


 For the Light of Learning exhibition, LAPL’s curatorial team envisioned its subject departments as books. We developed that idea with Library staff and fabrication partners into eleven human-scale displays. Each book has a distinct cover and spine, interpretive text and images, and an illuminated case containing books, archival materials, and objects selected by department staff.
Through conversations with subject librarians, we learned what makes each department distinctive and helped shape that knowledge into concise, inviting stories. Visitors can browse the displays for an introduction or spend time with the details. A common structure brings the books together, while their contents and individual designs reflect the range of the Library’s collections.


&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/cd54b4e0ac155b4ad3f69e72bc2fe851b1c88eeb908c10316e387224a66407f0/C100-1280x800-Spine1.jpg" data-mid="1446876" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/346a99a44b97e7f65086be2de5fb7732d30900ab8d92e2181353fe1efac5dcd8/C100-1280x800-Spine2.jpg" data-mid="1446899" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/870b4b0cf02113ede069355fbb67ab4c2fc2a6f0cd717e5960abc6aeabff2eea/C100-1280x800-Spine3.jpg" data-mid="1446900" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/bed6f95fe742d485968d8aad0242428d43d14fa86efcf1cc7aa26f350006d0ab/C100-1280x800-Spine4.jpg" data-mid="1446901" border="0" /&#62;The Spine of the System
The Spine of the System introduces the people and departments whose work supports Central Library’s public services. We worked with staff to develop an exhibition combining historical and contemporary photographs, selected objects, and accounts of work visitors rarely see.

To explain work that photographs alone could not easily show, we developed scenes with the participating departments and art directed a series of illustrations by Jose Pimienta. His drawings depict the people, decisions, and daily tasks behind the Library’s services.


    &#60;img width="1216" height="2160" width_o="1216" height_o="2160" src_o="https://cortex.persona.co/t/original/i/3da34e5fdc0fc25d261106b7d5a8f569175ab0ccbf250d213243f77df87e4b69/714104538_18592073971053543_5126714783895220673_n.jpg" data-mid="1446898" border="0" /&#62;
Video courtesy of Los Angeles Public Library

  
History, architecture 
and ideas that never wereThree exhibitions explored Central Library’s architecture, art, and unrealized possibilities. LAPL’s curators and archival teams assembled plans, drawings, photographs, and objects; we developed the graphic and spatial design for each exhibition.

The Centrals That Never Were examines alternate sites and building proposals. The Art and Architecture of a Los Angeles Icon connects the Library’s design and artworks with the spaces visitors can explore today.

For The Artwork That Never Was, we also worked with specialist collaborators on two contemporary interpretations of unrealized proposals: an interactive audio installation responding to Stephen Prina’s proposed Atrium Clock, and a three-dimensional book sculpture study responding to Buzz Spector’s proposed Board Room piece. Presented alongside LAPL’s historical research, these new works offer interpretations of the proposals rather than reconstructions.

The Centrals That Never WereARCHIVAL PLANS AND PROPOSALS REVEAL THE CENTRAL LIBRARY THAT MIGHT HAVE BEEN.


&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/d72d28130a1f6ac7de85fbb855f40bf9302183ad7f948e80351a81a4fcc38b63/C100-1280x800-H-A8.jpg" data-mid="1446903" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/b855a9d4f1bc9aba0036efe7db2c4d51ccfe52d05ba245016150aa3cc14a88ea/C100-1280x800-H-A1.jpg" data-mid="1446902" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/f591a3fe708730cf1e693bef82b9ed2eb1787254bc9bd50b5471835d91fb2867/C100-1280x800-ff-ctnw.jpg" data-mid="1446905" border="0" /&#62;
The Artwork That Never WasUNREALIZED PROPOSALS SIT ALONGSIDE CONTEMPORARY INTERPRETATIONS DEVELOPED FOR THE CENTENNIAL.&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/15fffe77fe249e1e444ba343f021b3709dd05a9368e6d33ae78c7cf05de6aa84/C100-1280x800-H-A10.jpg" data-mid="1446906" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/483bb48732cc740fccb112a2f716f04e84fe5f7519da9109d4f6fa60b8d01739/C100-1280x800-H-A9.jpg" data-mid="1446907" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/51eec9d78644a2a091d317af752f25f7c9814ab90e39c33686f236939883583c/C100-1280x800-H-A11.jpg" data-mid="1447011" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/baf2accdb4ab886fca39a44b9651fb0a7300b2df8f59af9fd20532db48f0c0af/C100-1280x800-ff-atnw.jpg" data-mid="1446904" border="0" /&#62;


The Art and Architecture of a Los Angeles IconTHE BUILDING’S DESIGN AND ARTWORKS BECOME A STORY VISITORS CAN EXPLORE IN THE SPACE ITSELF.
&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/b519028aac5c7567d8e787914cc97b71f0f5bc6adf94102994b25aaaa4bab37d/C100-1280x800-H-A6.jpg" data-mid="1446909" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/187ed715ffcb3167e47790c1b87bcda762757aa13d4d2b5244ccc0044db25d6a/C100-1280x800-H-A7.jpg" data-mid="1446910" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/02c866c46a0c09cc728bb615301fda2eed91a45d6e30ffc27538e93df7c34c54/C100-1280x800-annenberg.jpg" data-mid="1446860" border="0" /&#62;
  
    Beyond the galleries
    

    We extended the Central 100 identity into the Library’s public spaces,
    programs, and everyday use. Publications, reading challenge materials,
    staff apparel, merchandise, and a limited-edition library card gave
    the centennial a consistent presence across the Library.
    
  
    &#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/d2404facd985fc6b47cde3a15ed053334f0ba891490aee60e5b397a47d15b393/LAPL_C100_mock-up-1280x800-c100Banner.jpg" data-mid="1446916" border="0" /&#62;
    
      STREET POLE BANNERS
    
  
    &#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/2dcc293961735f46793939b0ccdd032bfe8e23fd68c7a97d37de076d06c44f44/C100-1280x800-self-guided01.jpg" data-mid="1446917" border="0" /&#62;
    
      ART &#38;amp; ARCHITECTURE SELF-GUIDED TOUR
    
  
    &#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/9d03c13978f9ab07e179c2971d1df0331a2d90333332d2d3ff8a62dcc4247b17/C100-1280x800-pins.jpg" data-mid="1446927" border="0" /&#62;
    
      BEANSTACK READING CHALLENGE PINS + LAPL STAFF PIN
    
  
    &#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/d02c2aabc9d518a470064a706ebf1b8b632a0ff127b3f41e613d8180ac1e4301/C100-1280x800-coloring.jpg" data-mid="1447007" border="0" /&#62;
    
      BEANSTACK READING CHALLENGE COLORING SHEETS
    
    
    &#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/193740140589899a716d2b4c8e6ac4e2a7abee4ea4701547aff3929aa093c5fb/C100-1280x800-bookmark-crown2.jpg" data-mid="1447008" border="0" /&#62;
    
      CROWN AND BOOKMARK IN ACTION
    
  
    &#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/e1cc5e37a1675a7eb2da38c9b326fc5ec5900d67d4765973505936a19b3595b2/C100-1280x800-bookmark-crown.jpg" data-mid="1447005" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/58a36b9bb1c57d0819fd6e8dc6ac6301b858f16048b9baf34caef273b52a3614/C100-1280x800-crown3.jpg" data-mid="1447887" border="0" /&#62;
    
      CROWN AND BOOKMARK
      
    
    &#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/bbd617fe0afc31c52fe52a2a57096f17f29d66acf0df39f7e9a5a5dc8b6096a0/C100-1280x800-CARD.jpg" data-mid="1447006" border="0" /&#62;
    
      OVERSIZED LIBRARY CARD IN ACTION
    
  
    &#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/0f5e110dc050416a859b1e1e1a683ca03861ca213349a1d9d464ea6c9e0a5507/C100-1280x800-Shirts.jpg" data-mid="1447009" border="0" /&#62;
    
      LAPL STAFF T-SHIRTS
    
  
      &#60;img width="1080" height="1920" width_o="1080" height_o="1920" src_o="https://cortex.persona.co/t/original/i/83666c4f6fe123318db8cd0ad2d9db6f02f5b348a030b2d852f3b3dcf20e34d2/671155977_18578793334053543_839578090343137357_n.jpg" data-mid="1446915" border="0" /&#62;
      Video courtesy of Los Angeles Public Library
    

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/4cc5c556a7e690f8e82302a34bde0d6cb2720e04fa42f53913d2390ef84f03be/LAPL_C100_mock-up-1280x800.jpg" data-mid="1447010" border="0" /&#62;


        Explore the Central 100 Library Card project
      
    
Library Store Merchandise
&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/43b67701791f83e8210a30e6a4d82056f52f0f1eaeb6094202dfe1f452c47522/C100-1280x800-merch3.jpg" data-mid="1446925" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/534d9e0fa47f69e1834be50171ef66da0a80c540cf299172044a5691ac2c3f08/C100-1280x800-merch.jpg" data-mid="1446926" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/2fa9272c310da4cc20db4f000e90c2d7f11946eff53c127e4322326ce04f4022/C100-1280x800-merch2.jpg" data-mid="1446924" border="0" /&#62;


    From Design to Opening
    
    We coordinated with LAPL staff, artists, and fabrication partners as the work moved from concepts to installed displays. Our role included refining exhibition text, preparing production artwork, reviewing proofs, and resolving design details across multiple galleries and public spaces.

For the oversized books, that meant working through object placement, lighting, power, and fabrication requirements while preserving the content each department wanted to share. Coordination continued through installation, including the wrapping and finishing work shown below.
  

    Results
    

Central 100 brought the Library’s history, collections, and daily work into five exhibitions, including eleven oversized books representing its subject departments. A shared visual identity extended across the exhibitions, publications, and centennial materials used throughout the building and beyond.

In follow-up feedback, staff praised how the books represented their departments, the opportunities to contribute, and clear communication throughout the process. The feedback also described how the exhibit helped introduce patrons to the Library’s resources.
Credits


Los Angeles Public Library: 
Central 100 co-chairs Christina Rice and Madeline Peña provided project direction and guided development of the centennial identity. Rice and James Sherman co-curated the exhibitions. LAPL’s subject librarians, archival teams, and participating departments contributed research, collections, stories, and review.
WeAreGiants: 
Creative direction, visual identity, exhibition and interpretive design, 
content development, and production coordination.
Project team and collaborators: Chris Alves, Leah Couvelier, Melodie Pisciotti, Greg Burkett, Amanda Colgan, and Patrick Dodough.
Specialist collaborators and fabricators: 
Illustration — Jose Pimienta, The Spine of the System; 
Shing Yin Khor, Art &#38;amp; Architecture Self Guided Tour
Oversized books — Fabrication: Mathew Timmons / MountArtLead Preparator —
LeRoy Stevens / Thought Projects
The Artwork That Never Was — Nils Davey / PBZ, book sculpture study; 
Clay Schmitt / Canopy, Atrium Clock audio interpretation.Art &#38;amp; Architecture Self Guided Tour — 
Docents: Karina Buck and Kate Kaplan.

Merchandise photos courtesy of&#38;nbsp;The Library Store</description>
		
		<excerpt>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / ContactCentral 100:  A Library, a Century,  a Public Experience— For Central Library’s 100th anniversary,...</excerpt>

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	<item>
		<title>LAPL Exhibitions</title>
				
		<link>http://wearegiants.com/LAPL-Exhibitions</link>

		<comments></comments>

		<pubDate>Mon, 03 Aug 2026 17:55:29 +0000</pubDate>

		<dc:creator>WeAreGiants. LLC</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">460097</guid>

		<description>


                    Home
                    &#38;nbsp;/ 
                    About
                    &#38;nbsp;/ 
                    Case Studies
                    &#38;nbsp;/ 
                    Contact
                
            
    Los Angeles Public Library Exhibitions

    —

    
            EXHIBITION DESIGN • CREATIVE DIRECTION •
            ENVIRONMENTAL GRAPHICS • INTERPRETIVE DESIGN • PRODUCTION
        
    
    —


    Selected Work, 2019–2026

    
    WeAreGiants partnered with the Los Angeles Public Library,
    artists, curators, and production teams to develop a series
    of exhibitions and special installations throughout Central Library.

    
    Our work ranged from exhibition identities and bilingual
    interpretation to environmental graphics, visitor experience
    and circulation, production coordination, and installation
    oversight—helping translate curatorial ideas into clear,
    engaging public experiences.


                &#60;img width="640" height="460" width_o="640" height_o="460" src_o="https://cortex.persona.co/t/original/i/79494fa881eb0b3179c7e841119f81de1c2007c48796707471262e3c9b0010ff/Website-project-c100.jpg" data-mid="1443848" border="0" /&#62;
                &#60;img width="640" height="460" width_o="640" height_o="460" src_o="https://cortex.persona.co/t/original/i/111a1f2fd8f30d146f746a5a095761ead628ffea4170e6b1356ed423b1caf84d/Website-project-c100-2.jpg" data-mid="1448023" border="0" /&#62;
            

                    Central 100 Exhibitions
                
            
                    EXHIBITION DESIGN • INTERPRETIVE DESIGN •
                    ENVIRONMENTAL GRAPHICS • PRODUCTION
                
            
                &#60;img width="640" height="460" width_o="640" height_o="460" src_o="https://cortex.persona.co/t/original/i/ca18a7e64f1dd86d1a43af13e9b055547c696096e2a23521ed3b9d232c2e5b4d/Website-project-FLH.jpg" data-mid="1443849" border="0" /&#62;&#60;img width="1280" height="920" width_o="1280" height_o="920" src_o="https://cortex.persona.co/t/original/i/b4d0777a69112539ad3fe32e9d92ed8732710987af3ff71124af3a7d9eb9a21c/LAPL-PAS-postcard-mockup-1280x920.jpg" data-mid="1448025" border="0" /&#62;
                
            
                    Looks Like a Home to Me
                
            
                    IDENTITY DESIGN • BILINGUAL INTERPRETATION •
                    EXHIBITION GRAPHICS
                
            
            &#60;img width="640" height="460" width_o="640" height_o="460" src_o="https://cortex.persona.co/t/original/i/15909b00718798eb2cf00e5fa4bbafd8e6e62f29f078b2f3dad565da5b5944e2/Website-project-FMH.jpg" data-mid="1443844" border="0" /&#62;

            
                    How the Future May Hold
                
            
                    IDENTITY DESIGN • BILINGUAL TYPOGRAPHY •
                    EXHIBITION DESIGN
                
            
                &#60;img width="640" height="460" width_o="640" height_o="460" src_o="https://cortex.persona.co/t/original/i/d83cd8dfd76951c325203fcf4247274f3f22a0b9bc0f0af9362ec59925708089/Website-project-UMLA.jpg" data-mid="1443847" border="0" /&#62;&#60;img width="640" height="460" width_o="640" height_o="460" src_o="https://cortex.persona.co/t/original/i/856b007465409a8826178c4d30cfe76f685c81a2afd4260a3a69b35b67ba5434/Website-project-UMLA2.jpg" data-mid="1448024" border="0" /&#62;
                
            
                    UnMapping L.A. / Compass Rose
                
            
                    IDENTITY DESIGN • INTERPRETIVE DESIGN •
                    EXHIBITION GRAPHICS
                
            
            &#60;img width="640" height="460" width_o="640" height_o="460" src_o="https://cortex.persona.co/t/original/i/1341a0c3166dbd7299b1cf2e2ed0e815d7a488bc590f434c4ce7265c52d940e9/Website-project-LOS.jpg" data-mid="1443845" border="0" /&#62;

            
                    Life on a String
                
            
                    CREATIVE DIRECTION • EXHIBITION DESIGN •
                    DIGITAL EXPERIENCE
                
            
                &#60;img width="640" height="460" width_o="640" height_o="460" src_o="https://cortex.persona.co/t/original/i/4acfb5caa5862b41af7aa41d3293522b6a86bdf5b5affd79eccaab0efc821197/Website-project-SOLA.jpg" data-mid="1443846" border="0" /&#62;&#60;img width="1280" height="920" width_o="1280" height_o="920" src_o="https://cortex.persona.co/t/original/i/7b91407bbfe3c5eada16b7c80175a1c309d18a9123674948b8e4d419335cd31e/Website-project-SOLA-2.jpg" data-mid="1448026" border="0" /&#62;
                
            
                    Shades of L.A.
                
            
                    EXHIBITION DESIGN • IDENTITY DESIGN •
                    DIGITAL EXPERIENCE
                
            
                &#60;img width="640" height="460" width_o="640" height_o="460" src_o="https://cortex.persona.co/t/original/i/a7c1921a60d9a85274618cb7f4285451b1e6f6c26f2a8e9e828c898b239c0fc0/Website-project-OSOM.jpg" data-mid="1443850" border="0" /&#62;
                &#60;img width="1280" height="920" width_o="1280" height_o="920" src_o="https://cortex.persona.co/t/original/i/2a8a7df4db75299a8138d25bb9fbaa56dd5166a748f087f0cb20db8e414a7ab4/LAPL-OSM-postcard-mockup-1280x920.jpg" data-mid="1448027" border="0" /&#62;
            

                    The Other Side of Memory
                
            
                    EXHIBITION ADAPTATION • BILINGUAL INTERPRETATION •
                    ENVIRONMENTAL GRAPHICS
                
            
            &#60;img width="640" height="460" width_o="640" height_o="460" src_o="https://cortex.persona.co/t/original/i/ac9b075ef0ea2ea9386297b39bff0c7988b3f150edf874eca904367a6096adb5/Website-project-MURAL.jpg" data-mid="1443851" border="0" /&#62;

            
                World Encounter Over El Arroyo Seco
            

                    INTERPRETIVE DESIGN • BILINGUAL GRAPHICS •
                    PRODUCTION
                
            
</description>
		
		<excerpt>Home                     &#38;nbsp;/                      About                     &#38;nbsp;/       ...</excerpt>

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	<item>
		<title>LADCR Campaign Identity</title>
				
		<link>http://wearegiants.com/LADCR-Campaign-Identity</link>

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		<pubDate>Mon, 03 Aug 2026 17:55:06 +0000</pubDate>

		<dc:creator>WeAreGiants. LLC</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">460096</guid>

		<description>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / ContactLADCR 
Campaign Identity—CAMPAIGN STRATEGY • CREATIVE DIRECTION • COPYWRITING • IDENTITY DESIGN • PRODUCTION—
The Los Angeles Department of Cannabis Regulation partnered with WeAreGiants to create its first public information campaign encouraging cannabis consumers to shop from licensed, local retailers.

Built around the message “From the Neighborhood, For the Neighborhood,” the identity connected legal cannabis with product safety, support for local and social-equity businesses, and greater opportunity for communities disproportionately affected by the War on Drugs–all while navigating an advertising landscape shaped by overlapping, evolving, and sometimes inconsistent restrictions.

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/cb4c042e255a89563932ee8664b0aa05f5fc61f03e302171a567bdbc33c40a7b/LAPL_LADCR_mock-up2-1280x800.jpg" data-mid="1443763" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/049a0710d11923c500d260fa47f3fccf47ed44ca6064818f2c8f588f9c5dd916/LAPL_LADCR_mock-up-1280x800.jpg" data-mid="1443755" border="0" /&#62;
Identity Toolkit
	The identity was built as a flexible toolkit rather than a campaign lockup. Bold typography, high-visibility color, informal iconography, and a modular message structure allowed the campaign to address product safety, community investment, social equity, and legal purchasing while remaining recognizable. 

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/73f8200523189851d23ea9e07dc1f02ad0c046196b81f8998c9e365f31e38406/LADCR_toolkit2-1280x800.jpg" data-mid="1443764" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/33ddfaf236c51b31766d7d78e7a7a091230314e9118545892d8ed05ec9e86eb0/LADCR_toolkit1-1280x800.jpg" data-mid="1443768" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/dcacf62d088d0bce4854fce6f62d663b32cf19a762cafd8cb151cf24a0f7faf0/LADCR_toolkit3-1280x800.jpg" data-mid="1443767" border="0" /&#62;
One Identity, Multiple MessagesThe modular system supported a range of headlines, calls to action, and English- and Spanish-language executions. Each variation could emphasize a reason to shop legal—from knowing the source to supporting neighborhood businesses—without losing the campaign’s visual voice.
&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/f80d78a33e16054e3578346014aaae432ebefc0642aa5230227c3f479a65903e/LAPL_LADCR_messages2-1280x800.jpg" data-mid="1443771" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/2bb6268f378319f4a8f11bdbaf35124226ffbde468cc56a3c2f68fdf33961262/LAPL_LADCR_messages-1280x800.jpg" data-mid="1443769" border="0" /&#62;

Beyond AdvertisingThe campaign extended beyond paid media into community events, outreach materials, and limited-edition premiums–creating opportunities for residents to encounter and carry the identity in more personal, everyday ways.


&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/d45f35839c5e504a195b3399f982bb6facae4b4214a5a2fba11943410a633cae/LADCR_toolkit4-1280x800.jpg" data-mid="1443770" border="0" /&#62;Campaign Reach

During its 12-week run, the campaign delivered more than 100 million impressions and helped drive more than 3x the previous year’s traffic to the LADCR website. 


See how research, strategy, media planning, and community engagement shaped the full campaign.

Read the LADCR Campaign Case Study →
 
</description>
		
		<excerpt>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / ContactLADCR  Campaign Identity—CAMPAIGN STRATEGY • CREATIVE DIRECTION • COPYWRITING • IDENTITY DESIGN...</excerpt>

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	<item>
		<title>Get Connected - Los Angeles</title>
				
		<link>http://wearegiants.com/Get-Connected-Los-Angeles</link>

		<comments></comments>

		<pubDate>Thu, 19 Mar 2026 21:48:50 +0000</pubDate>

		<dc:creator>WeAreGiants. LLC</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">459323</guid>

		<description>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / ContactGet Connected &#38;nbsp;
Los Angeles—CREATIVE DIRECTION • BRAND IDENTITY • CAMPAIGN MESSAGING • CROSS-AGENCY COORDINATION—
For Get Connected, WeAreGiants partnered with the Los Angeles Public Library, the Bureau of Street Lighting, the Mayor’s Office, and community partners including Destination Crenshaw to shape the public-facing identity and communications for a citywide digital inclusion initiative.
In addition to developing the campaign’s visual language, messaging, and bilingual collateral, our team helped coordinate communications across City agencies and partner organizations, ensuring the campaign felt relevant across diverse neighborhoods, communities, and audiences.
The result was a flexible communications system designed to support awareness and access to free Wi-Fi, digital literacy resources, and device programs across Los Angeles.
&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/465ad0c2c044cb229edb38fc0c58a2df47e92cadc415a294149f9c4c9671e4ce/LAPL_C100_mock-up-1280x8003-GCLA03.jpg" data-mid="1434479" border="0" /&#62;&#60;img width="1280" height="801" width_o="1280" height_o="801" src_o="https://cortex.persona.co/t/original/i/4e2c9d979bef18152c15471b354ddd3827883be25377dd27e804b584b53f78b4/GetConnected---Flyers-GCLA.jpg" data-mid="1434541" border="0" /&#62;&#60;img width="1280" height="801" width_o="1280" height_o="801" src_o="https://cortex.persona.co/t/original/i/a9cf50bddc53e2348bfb3502d60dd48a2a6bc8828e9b9966a9ee6b7779839c8d/GetConnected---Flyers-copy-GCLA.jpg" data-mid="1434543" border="0" /&#62;

	In the Wild:
WeAreGiants also helped develop the campaign’s website and branding toolkit as core components of the public-facing program. Alongside the site’s role as a central information hub, we created a flexible system of visual guidelines, messaging, iconography, and outreach assets designed to scale across flyers, signage, banners, and other community-facing materials as the program expanded across the city. 
&#60;img width="1280" height="853" width_o="1280" height_o="853" src_o="https://cortex.persona.co/t/original/i/5743498aaeb01803413b2b8cdb25c3afda4711f34f127eaaeaae50c1db00e5b8/gcla-website.jpg" data-mid="1434485" border="0" /&#62;&#60;img width="2846" height="1613" width_o="2846" height_o="1613" src_o="https://cortex.persona.co/t/original/i/25aa5bce59783a4538854e844115cb5ede9451871d7bbd5c667a35d42cfeb2f5/241126_GetConnectedLA_Toolkit_R23.jpg" data-mid="1434484" border="0" /&#62;&#60;img width="2846" height="1613" width_o="2846" height_o="1613" src_o="https://cortex.persona.co/t/original/i/63bcf423e4f02a9b25b5df98eaa62eb3b82471d03c391744d827eb2b87c1fa6e/241126_GetConnectedLA_Toolkit_R28.jpg" data-mid="1434480" border="0" /&#62;&#60;img width="2846" height="1613" width_o="2846" height_o="1613" src_o="https://cortex.persona.co/t/original/i/05114421d7136e8c0274438350bc5f40fa8f18df8a7a2da5f34d5592fd835d44/241126_GetConnectedLA_Toolkit_R210.jpg" data-mid="1434483" border="0" /&#62;&#60;img width="1280" height="853" width_o="1280" height_o="853" src_o="https://cortex.persona.co/t/original/i/5393187828cef8a9e42f05c97840117e57ef680a52232ead0f6cc90295cd4732/gcla-website02.jpg" data-mid="1434486" border="0" /&#62;


</description>
		
		<excerpt>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / ContactGet Connected &#38;nbsp; Los Angeles—CREATIVE DIRECTION • BRAND IDENTITY • CAMPAIGN MESSAGING •...</excerpt>

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	<item>
		<title>Central 100</title>
				
		<link>http://wearegiants.com/Central-100</link>

		<comments></comments>

		<pubDate>Thu, 19 Mar 2026 18:20:18 +0000</pubDate>

		<dc:creator>WeAreGiants. LLC</dc:creator>
		
		<category><![CDATA[]]></category>

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		<description>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / ContactCentral 100 Library 
Card—CREATIVE DIRECTION • DESIGN • PRODUCTION—
For the 100th anniversary of the Los Angeles Central Library building, LAPL partnered with WAG to develop a special-edition library card as part of the larger Central 100 campaign.

Developed in collaboration with the LAPL team and Central 100 Committee, the project brought an initial campaign concept to life through research, interviews, and coordination across subject departments and behind-the-scenes library staff. Drawing from the original Goodhue building’s art, architecture, and typography, the design translated that shared vision into a functional, collectible object for the public.

The card was designed to feel rooted in Central Library’s historic visual language, while the broader Central 100 campaign extended that same identity across the building, collateral, signage, merchandise, and exhibition materials.
&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/43c0ce715044a861fafc80cdf8e0c7946046c8c4353ab8cb4f64c416ff4ed188/LAPL_C100_mock-up-1280x800.jpg" data-mid="1434468" border="0" /&#62;

	
With 50,000 cards distributed, the project became more than a commemorative object. It’s an honor to know the design now travels in the wallets, pockets, and keychains of Angelenos across the city.


&#60;img width="2667" height="1667" width_o="2667" height_o="1667" src_o="https://cortex.persona.co/t/original/i/f4da930801cb4b505483aaec2279dd1f50f83cbb9d9d74973a431897e24b422a/c100-logo-100.jpg" data-mid="1434487" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/961b5f9f50c849318849592f1e355d92d33e432841ab29292cd9961d113d932a/LAPL_C100_mock-up-1280x800-201.jpg" data-mid="1434467" border="0" /&#62;In the Wild:From social media to pole banners to branding throughout the Central Library building, the Central 100 campaign took shape across a range of public touchpoints, while the limited-edition library card brought that campaign language into everyday use.

  
    Explore the full Central 100 case study →
  

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/d9d71b82b0777faed56b0ac42ae15cd2680e1c31812c5d7a9dee17760281a0ed/LAPL_C100_mock-up-1280x800-c100-ig3.jpg" data-mid="1434539" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/d4420ee93ba782f27d5dfe4bb0191c22ebe2e808579381cf86fa78be8383732f/LAPL_C100_mock-up-1280x800-c100Banner.jpg" data-mid="1434489" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/fcf815650dd24e8ae40bfd563777b27a79e67a073a932ca035729598ee1cf0b4/LAPL_C100_mock-up-1280x800-c100-ig2.jpg" data-mid="1434540" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/64aae92c314730d5fdf1d3e2f53a97000028d6e0589222f2ea76a454fde6851c/LAPL_C100_mock-up-1280x800-c100-show.jpg" data-mid="1434537" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/a50bd2622c6bc83d0a0a3c6d6d9d1da16fc35c5aec99d61926742de69b8b5229/LAPL_C100_mock-up-1280x800-c100-ig1.jpg" data-mid="1434538" border="0" /&#62;


</description>
		
		<excerpt>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / ContactCentral 100 Library  Card—CREATIVE DIRECTION • DESIGN • PRODUCTION— For the 100th anniversary...</excerpt>

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	<item>
		<title>L.A. Streetcar</title>
				
		<link>http://wearegiants.com/L-A-Streetcar</link>

		<comments></comments>

		<pubDate>Wed, 24 Jan 2018 03:26:14 +0000</pubDate>

		<dc:creator>WeAreGiants. LLC</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">245737</guid>

		<description>


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        About &#38;nbsp;/
        Case Studies &#38;nbsp;/
        Contact
      
    
  Los AngelesStreetcar
  —
  

  A six-month political awareness campaign designed to
  persuade Downtown residents to fund a modernized
  streetcar system in Downtown Los Angeles.


&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/43fba1065a921d919371dfa4418462d1b7cdf89a2f5d484906e8b078732a913f/streetcar_render.jpg" data-mid="355370" border="0" /&#62;


    The Set Up
  

  Downtown LA was making big moves. Trendy bars, fancy
  restaurants, boutique hotels. All great things, sure.
  But it needed something else, something that would
  unite the city's interesting but distinct neighborhoods
  into one integrated community.

  
  The Downtown LA Streetcar was the answer.

  
  Government was on board too, committing to fund
  50% of the project on one condition: demonstrate
  that the project had the support of the people.

  
  And so WeAreGiants was hired.

  
    Our Task
  

  Garner support in the Downtown community for an
  additional tax, in the midst of economic uncertainty,
  no less.

  
  A tax for something that many people thought was
  essentially the equivalent of Disneyland's trolley
  or the Hogwarts Express.

  
  Not exactly an easy job.

  
    The Strategy
  

  We knew the key was to communicate the benefits
  of having a streetcar in Downtown LA, many of
  which were technical and economic in nature.

  
  What real-world impact would the Streetcar have
  on residents' everyday lives?

  
  To communicate those benefits, we developed
  brochures, billboards, posters, signs, email
  campaigns, door hangers, and infographics.

  
  We also helped concept, plan, and design
  materials for a series of community events
  focused on generating awareness around
  the Streetcar project and the upcoming vote.

  
    The Results
  

  In the end, the vote passed by an enormous
  margin, far exceeding expectations.

  
  In fact, we nearly doubled voter turnout
  compared with the previous City Council election.

  
&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/517a916dbbb321a6e6263b598ce015eef05270772c5cec787006ba465ad71996/WeWantStreetcar40-1280x800.png" data-mid="355369" border="0" /&#62;


    The Brand Voice
  

  Challenge 1

  
  We knew we'd be discussing some pretty heavy,
  somewhat technical content, so we wanted to
  develop a design aesthetic that made the
  information easy to understand.

  
  Challenge 2

  
  Finding a balance between the more institutional
  look and feel that the City and client were
  accustomed to and something that felt more
  human and visually engaging.

  
  The Result

  
  Clean lines, bold colors, distinct fonts,
  and thoughtful infographics.

  
&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/635f30a868df5328394fc2cd7369f4514d3de2addefb68a0fbc8ab0b93be0883/WeWantStreetcar16-1280x800.jpg" data-mid="355373" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/74546a5471904ebcab9c10a9579e33ed5afccf387974bd58ac95e0ad24ec6b4f/WeWantStreetcar15-1280x800.jpg" data-mid="355374" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/454d9a6f05766550658a2d289b297b72ddd5446d0c782f00314d1ff0039686b8/WeWantStreetcar44-1280x800.jpg" data-mid="355372" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/eb567086a7a8821bb9769d6540d25103eaf5e8aa535e73367ecde0cbab9bc31d/WeWantStreetcar10-1280x800.jpg" data-mid="355371" border="0" /&#62;


    Brochure
  

  We created a piece that included everything
  residents might want to know about the
  Streetcar project in one place.

  
  The challenge was to work through an enormous
  amount of raw data, statistics, and research,
  identify the most relevant information,
  and organize it in a clear and compelling way.

  
&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/11133c94399c149f4e03eb211920a18c8a79b637508a0c6b2f2603535dfda0a6/WeWantStreetcar11-1280x800_1000.jpg" data-mid="355386" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/43987df09ed8c5bd7887456046686635c9bea544bdab0658dccd30f66b033ed1/WeWantStreetcar11-1280x800.jpg" data-mid="355379" border="0" /&#62;


    Marketing &#38;amp; Community Outreach
  

  We knew that if the Streetcar measure was
  going to pass, we'd need to make our
  message easy to share.

  
  Downtown residents were already deeply
  involved in the growth of their community.
  Given the right tools, we believed they
  could become some of the campaign's
  strongest advocates.

  
  So we developed recruitment tools that
  encouraged passionate residents to
  share information and build support
  within their own communities.

  
  First, we created the position of Streetcar
  Ambassador, equipping eager supporters
  with a concise guide they could use
  to explain the project to friends
  and neighbors.

  
  We also created a training program
  for Streetcar Conductors that enabled
  especially enthusiastic supporters
  to organize their own small awareness
  campaigns within residential buildings.

  
&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/91a81d9b37a3d97b3b9c83fc742deae1acfd1ba62ddf7502ed39f16aab5612d3/WeWantStreetcar23-1280x800.jpg" data-mid="355380" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/61dc43362391787bdb2039ae65eb4603f7579cd3b5f66ee72605869f53327ae5/WeWantStreetcar48-1280x800.jpg" data-mid="355377" border="0" /&#62;


    Events &#38;amp; Activations
  

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/3cd94d987080012e3a83e92d46ef5cc7f480bafb54db1245865af93df5f2bb5b/WeWantStreetcar11-1280x800_1135.jpg" data-mid="355387" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/08b612eec79ff10c434a2d7f005955075c19d483a0bd0db47d2c0ef7654abfb1/WeWantStreetcar47-1280x800_8.jpg" data-mid="355382" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/b114fc7613c249bbf2eb905755e025a516e55c1a2eb4756c15a6a7442d4225fb/WeWantStreetcar46-1280x800_10.jpg" data-mid="355383" border="0" /&#62;


    Taste of Streetcar
  

  Taste of Streetcar was our most effective
  and farthest-reaching event.

  
  We invited 1,100 Downtown residents
  to join us for an evening of dining
  and education about the Streetcar.

  
  The event featured 25 restaurants
  located along the proposed
  Streetcar route.

  
  But the goal wasn't simply to introduce
  residents to local eateries. We wanted
  to use the event to educate voters
  about the project and the upcoming
  funding measure.

  
  The challenge was getting attendees
  to engage with campaign information
  while enjoying the food and festivities.

  
  So we created a guided, interactive
  tour along the proposed route.

  
  The experience rewarded participants
  who took the time to learn more
  about the Streetcar.

  
&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/2d428583fed9a605f556edfac44701a0bff8efd69bdac2d616ae33aff0420c3c/WeWantStreetcar29-1280x800.jpg" data-mid="355384" border="0" /&#62;


    Movie Night
  

  While Taste of Streetcar was geared
  toward a younger demographic,
  we also wanted to create an event
  that highlighted how the Streetcar
  could improve the lives of families
  living in Downtown.

  
  We built on the excitement surrounding
  the opening of Grand Park by hosting
  an outdoor movie night that brought
  residents together and created
  another opportunity to introduce
  the Streetcar project.

  
</description>
		
		<excerpt>Home &#38;nbsp;/         About &#38;nbsp;/         Case Studies &#38;nbsp;/         Contact                        Los AngelesStreetcar   —        ...</excerpt>

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	</item>
		
		
	<item>
		<title>Umami</title>
				
		<link>http://wearegiants.com/Umami</link>

		<comments></comments>

		<pubDate>Wed, 24 Jan 2018 03:15:24 +0000</pubDate>

		<dc:creator>WeAreGiants. LLC</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">245732</guid>

		<description>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / Contact– Case Study –
Umami –&#38;nbsp;#truffleseason—
CREATIVE DIRECTION • ENGAGEMENTS • WEBSITE DESIGN • PHOTOGRAPHY—
To launch Umami's new Truffle Season campaign, we created a mini-site
 that featured mouth-watering photos of their new truffle-imbibed creations. 
The design is simple, sleek and sexy to really juxtapose the traditional playful Umami branding.

&#60;img width="1600" height="1104" width_o="1600" height_o="1104" src_o="https://cortex.persona.co/t/original/i/c03d8397e75de91b679f5b731cc76e13b46fefa6f718e9c20b691c4fb2039e20/TruffleSeason01.jpg" data-mid="355364" border="0" /&#62;&#60;img width="1600" height="1104" width_o="1600" height_o="1104" src_o="https://cortex.persona.co/t/original/i/421d053447082b08ea0964f62162eef8047303007f9bbd63e9948926ffd8942f/TruffleSeason02.jpg" data-mid="355363" border="0" /&#62;&#60;img width="1600" height="1104" width_o="1600" height_o="1104" src_o="https://cortex.persona.co/t/original/i/5c61994249c344100d4809d3b06210c54988b8f1c5199b0f5c3c9ec6db1d5eee/TruffleSeason03.jpg" data-mid="355362" border="0" /&#62;


#truffleseason Photography


We worked with Rainbeau Tharp to art direct photography that would be featured 
across all of Umami's social media channels. A stark white background allowed the 
ingredients of each item to really shine while turning up the "formality" or the look and feel.

&#60;img width="3826" height="2549" width_o="3826" height_o="2549" src_o="https://cortex.persona.co/t/original/i/e820a929f4dbb9397219e9c8b31f9dbd904275dc2b0661451c075b74bcf5cd89/Family1.jpg" data-mid="355361" border="0" /&#62;&#60;img width="3230" height="2152" width_o="3230" height_o="2152" src_o="https://cortex.persona.co/t/original/i/e988824af063d2b255197b5ee9db806d107b53b9ee7ece26b1472173e152e54f/Salad011.jpg" data-mid="355360" border="0" /&#62;&#60;img width="3230" height="2152" width_o="3230" height_o="2152" src_o="https://cortex.persona.co/t/original/i/9c8abfc9f44839439579dc3379471486388f62db698de0061f19a73afdbfbc6c/BurgerEgg012.jpg" data-mid="355359" border="0" /&#62;&#60;img width="3230" height="2152" width_o="3230" height_o="2152" src_o="https://cortex.persona.co/t/original/i/7c3baf815b41bfbee6fa5fe8b2cc836f7c0e0c177e2660e420d8db59a0992e62/BurgerTruffle021.jpg" data-mid="355358" border="0" /&#62;&#60;img width="3230" height="2152" width_o="3230" height_o="2152" src_o="https://cortex.persona.co/t/original/i/3ff69c0865e86aaa8b6d4d9b39b9d57a47cb4da80721173a4c8e6913229f17b6/IceCream1.jpg" data-mid="355357" border="0" /&#62;&#60;img width="3230" height="2152" width_o="3230" height_o="2152" src_o="https://cortex.persona.co/t/original/i/e29cbf3d1a0c7ee41a4cefa41ddd87b2e323a1af68fd99530a604f9a378e3fe0/Fries021.jpg" data-mid="355356" border="0" /&#62;
In store collateral

Teaser cards, menus, T-Shirts, oh-my!

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/ce065c8da5d4577f95a208585af654afa17b5ccf78e01fcb572e111a66abc131/Umami_20131122-0511.jpg" data-mid="355365" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/8fb13e7d83a0dcdcf5a6a19df11121c19a7aecfb0f4b50fe24fcb3a94daf1b74/Umami_20131122-042.jpg" data-mid="355367" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/0bd625714a0145c0893c7240a669eddf90cf05c86874bc9c4cd8af917690f89d/Umami_20131122-0781.jpg" data-mid="355368" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/a4391ea9750f8d0283f917d1a9cace8136d6efb84e4c052cab9963580aa1be62/Umami_20131122-0611.jpg" data-mid="355366" border="0" /&#62;

</description>
		
		<excerpt>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / Contact– Case Study – Umami –&#38;nbsp;#truffleseason— CREATIVE DIRECTION • ENGAGEMENTS • WEBSITE...</excerpt>

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	</item>
		
		
	<item>
		<title>Pershing SquaReNew</title>
				
		<link>http://wearegiants.com/Pershing-SquaReNew</link>

		<comments></comments>

		<pubDate>Wed, 24 Jan 2018 02:21:59 +0000</pubDate>

		<dc:creator>WeAreGiants. LLC</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">245731</guid>

		<description>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / Contact
Pershing Square ReNew—
EVENTS • INFORMATION ARCHITECTURE • ENGAGEMENTS/CONTESTS • BRANDING • WEBSITE DESIGN—We spent sometime on the Pershing Square Task Force which is dedicated to completely 
revamping Downtown LA’s Pershing Square Park over the next several years.

We assisted in data capture and list management and handled all community outreach 
collateral, branding, website design and development.

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/2f34f6a188a8fbc8588ecd431882aec2801cb054e59880010cf879d9583758a1/PershingSquarenew01-1280x800.jpg" data-mid="355350" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/37f21573be95239c667dd0584199cc4354bd752940f1084d645defc9c649dad1/PershingSquarenew04-1280x800.jpg" data-mid="355351" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/a559774c43baae2b2b27ab8c8d8e37bcbe5d2efaf22b0ab85b5f0550c7e8fd97/PershingSquarenew05-1280x800.jpg" data-mid="355348" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/835761048d44d577fed91d085a8154dfab91bb4b6f4fa876d6f46d8640ef0e8f/PershingSquarenew02-1280x800.jpg" data-mid="355347" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/e6500de8415a4785d1ed2c9a37b6d56141611e54e5f24c2dc092a14d31ff89a9/PershingSquarenew06-1280x800.jpg" data-mid="355346" border="0" /&#62;Launch PartyIn November of 2014 WeAreGiants participated in the planning, ideation 
and execution of the Pershing Square Renew Launch Party. Downtown community members and
stakeholders were invited to learn more about the renewal process, and help to shape the future of
Pershing Square by providing feedback and input at various interactive stations throughout the event. &#38;nbsp;

Visitors were incentivized with promotional items that could be collected once all stations had been visited.


&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/4478bd199e3a7c3bbd3e5ab27cbdb55913b8b581ea1b108d279ce35a433290f0/PS_07-1280x800.jpg" data-mid="355352" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/b0c100b533a0d5a8765a9f78d56550469fdc855acb6a782330d1de4b7692ab57/PS_08-1280x800.jpg" data-mid="355353" border="0" /&#62;Event CollateralWAG created a full suite of promotional materials for the PS Renew Campaign. 
Party goers were encouraged to visit various locations around the venue where they could
 interact, play games and get educated on specific statistics and information about
Pershing Square and public spaces.

Each of these “info stations” included a punch card, once each station’s challenge was 
met the visitor’s email address was exchanged for a promotional item of their choosing.


&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/785797b09fe3d1fbec062eda327159c171cd1e6b6abb9e59018e2d1f7b410019/PS_02-1280x800.jpg" data-mid="355355" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/d747ecf064168e013c8725440746766a2002a9184e57a97a762b77f85ecf97d1/PS_09-1280x800.jpg" data-mid="355354" border="0" /&#62;</description>
		
		<excerpt>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / Contact Pershing Square ReNew— EVENTS • INFORMATION ARCHITECTURE • ENGAGEMENTS/CONTESTS • BRANDING •...</excerpt>

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	</item>
		
		
	<item>
		<title>Garden Grove Open Streets</title>
				
		<link>http://wearegiants.com/Garden-Grove-Open-Streets</link>

		<comments></comments>

		<pubDate>Wed, 24 Jan 2018 01:57:08 +0000</pubDate>

		<dc:creator>WeAreGiants. LLC</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">245727</guid>

		<description>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / Contact
Garden Grove: 
Open Streets—
INFORMATION ARCHITECTURE • ENGAGEMENTS/CONTESTS—
 We collaborated with&#38;nbsp;CARS LA to develop a multi-lingual website and 
marketing collateral for the secondopen streets cultural event that’s meant to bring 
awareness to Downtown Garden Grove&#38;nbsp;through music, arts programming and biking. 

We worked in conjunction with CARS&#38;nbsp;LA,&#38;nbsp;the City of Garden Grove and their 
dedicated event team to create a website that was easy to update and maintain.

&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/c061e0a44933355a7db28c1c4ca85af634ac3993ddf6d93095c2e03be4616d98/GardenGrove01-1280x800.jpg" data-mid="355340" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/91458b7fddf1784be04bcfc6105db16f7d6ee6a61c4a35b3aca4c99508375a54/GardenGrove02-1280x800.jpg" data-mid="355342" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/c061e0a44933355a7db28c1c4ca85af634ac3993ddf6d93095c2e03be4616d98/GardenGrove01-1280x800.jpg" data-mid="355340" border="0" /&#62;&#60;img width="1280" height="800" width_o="1280" height_o="800" src_o="https://cortex.persona.co/t/original/i/84e6cda06153c081675b9b71e3f90c42038b983073a30b6d463fefc274b9071b/GardenGrove04-1280x800.jpg" data-mid="355339" border="0" /&#62;
</description>
		
		<excerpt>Home &#38;nbsp;/ About&#38;nbsp; / &#38;nbsp;Case Studies&#38;nbsp; / Contact Garden Grove:  Open Streets— INFORMATION ARCHITECTURE • ENGAGEMENTS/CONTESTS—  We collaborated...</excerpt>

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