Will Leather Goods

—

LOOKBOOK DESIGN • PHOTOGRAPHY • COPYWRITNG  • ART DIRECTION

—

Because they were a fairly new brand and had yet to identify the lifeblood of the company,
our goal with Will Leather Goods was to really get a firm grasp of their brand and
convey that through timeless photography and ethos driven copy.

“A relic, an heirloom, a keepsake.

Every person in this world has the right to leave a dent in the universe...

We all have potential to create a story...

Each of us has the guts to live a journey...

But the choice is up to us, which endeavors will compel us, which plights

will give us heed to move forward and transgress....

The choice is up to us to pursue the horizon and to

embrace the expedition that is laid before us.

The choice is up to us to meet our menace, to stand
steadfast against the dank depths and to weather
our ominous trials with tenacity and vigor...

But in the end, no matter how haggard and toiled
our bequest, our narrative WILL be known...

Our heritage WILL be passed down...

Our story WILL live on.”