Pershing Square ReNew

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EVENTS • INFORMATION ARCHITECTURE • ENGAGEMENTS/CONTESTS • BRANDING • WEBSITE DESIGN

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We spent sometime on the Pershing Square Task Force which is dedicated to completely
revamping Downtown LA’s Pershing Square Park over the next several years.

We assisted in data capture and list management and handled all community outreach
collateral, branding, website design and development.

In November of 2014 WeAreGiants participated in the planning, ideation
and execution of the Pershing Square Renew Launch Party. Downtown community members and
stakeholders were invited to learn more about the renewal process, and help to shape the future of
Pershing Square by providing feedback and input at various interactive stations throughout the event.  

Visitors were incentivized with promotional items that could be collected once all stations had been visited.

WAG created a full suite of promotional materials for the PS Renew Campaign.
Party goers were encouraged to visit various locations around the venue where they could
interact, play games and get educated on specific statistics and information about
Pershing Square and public spaces.

Each of these “info stations” included a punch card, once each station’s challenge was
met the visitor’s email address was exchanged for a promotional item of their choosing.