The
Library Foundation
of Los Angeles

—

CREATIVE DIRECTION • WEBSITE DESIGN • LOGO DESIGN • BRANDING

—

We were fortunate enough to be approached to handle the revamp of the
Library Foundation of Los Angeles’ existing platform and brand.

In terms of design, our goal was to freshen up the look/feel of their brand while still
maintaining the heir of sophistication and timelessness that such an infrastructural organization needs
to maintain. Since LFLA had recently undergone some brand work, they wanted us to develop
a fresh look and feel that still hearkened to their existing branding and logo.

In addition, LFLA needed a CMS that their 20 person team of non-technical staff could
easily maneuver to update content, create events, and track donations etc.

We also provide ongoing support for LFLA, helping to create compelling and eye-catching
campaigns for their seasonal ALOUD program, the Library Foundation of Los Angeles’ celebrated
literary series of conversations, readings and performances at the downtown Central Library.

ALOUD Postcards

Book Drop Bash

As part of our ongoing support to the Library Foundation,
WeAreGiants created a logo for the Book Drop Bash– An annual event where The Library
Foundation of Los Angeles opens the doors of downtown’s historic Central Library to
Members and participating authors of the Los Angeles Times Festival Books for an
after-hours soiree celebrating the literary life of L.A.

A membership brochure WAG designed for
Young Literati– a group of engaged Angelenos in their 20s, 30s, and 40s
who believe in and celebrate the power of public libraries.