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Get Connected
Los Angeles
—CREATIVE DIRECTION • BRAND IDENTITY • CAMPAIGN MESSAGING • CROSS-AGENCY COORDINATION
—For Get Connected, WeAreGiants partnered with the Los Angeles Public Library, the Bureau of Street Lighting, the Mayor’s Office, and community partners including Destination Crenshaw to shape the public-facing identity and communications for a citywide digital inclusion initiative.
In addition to developing the campaign’s visual language, messaging, and bilingual collateral, our team helped coordinate communications across City agencies and partner organizations, ensuring the campaign felt relevant across diverse neighborhoods, communities, and audiences.
The result was a flexible communications system designed to support awareness and access to free Wi-Fi, digital literacy resources, and device programs across Los Angeles.
In addition to developing the campaign’s visual language, messaging, and bilingual collateral, our team helped coordinate communications across City agencies and partner organizations, ensuring the campaign felt relevant across diverse neighborhoods, communities, and audiences.
The result was a flexible communications system designed to support awareness and access to free Wi-Fi, digital literacy resources, and device programs across Los Angeles.
In the Wild:
WeAreGiants also helped develop the campaign’s website and branding toolkit as core components of the public-facing program. Alongside the site’s role as a central information hub, we created a flexible system of visual guidelines, messaging, iconography, and outreach assets designed to scale across flyers, signage, banners, and other community-facing materials as the program expanded across the city.
WeAreGiants also helped develop the campaign’s website and branding toolkit as core components of the public-facing program. Alongside the site’s role as a central information hub, we created a flexible system of visual guidelines, messaging, iconography, and outreach assets designed to scale across flyers, signage, banners, and other community-facing materials as the program expanded across the city.