Get Connected  
Los Angeles

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CREATIVE DIRECTION • BRAND IDENTITY • CAMPAIGN MESSAGING • CROSS-AGENCY COORDINATION

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For Get Connected Los Angeles, WeAreGiants partnered with the Los Angeles Public Library
to shape the public-facing identity and communications for a citywide digital inclusion initiative.

In addition to developing the campaign’s visual language, messaging, and bilingual collateral,
our team helped coordinate communications across City agencies, the Mayor’s Office, and community-aligned
partners, ensuring the campaign felt relevant across diverse neighborhoods and audiences.

The result was a flexible communications system designed to support awareness and access to free Wi-Fi,
digital literacy resources, and device programs across Los Angeles.



In the Wild:
WeAreGiants also developed the campaign’s website and branding toolkit as core pieces
of the public-facing program. Alongside supporting the site as a central information hub,
we created a flexible system of visual guidelines, messaging, iconography, and outreach assets
that could extend across flyers, signage, banners, and other community-facing materials.