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Central 100 Library
Card
—CREATIVE DIRECTION • DESIGN • PRODUCTION
—For the 100th anniversary of the Los Angeles Central Library building, LAPL partnered with WAG to develop a special-edition library card as part of the larger Central 100 campaign.
Developed in collaboration with the LAPL team and Central 100 Committee, the project brought an initial campaign concept to life through research, interviews, and coordination across subject departments and behind-the-scenes library staff. Drawing from the original Goodhue building’s art, architecture, and typography, the design translated that shared vision into a functional, collectible object for the public.
The card was designed to feel rooted in Central Library’s historic visual language, while the broader Central 100 campaign extended that same identity across the building, collateral, signage, merchandise, and exhibition materials.
Developed in collaboration with the LAPL team and Central 100 Committee, the project brought an initial campaign concept to life through research, interviews, and coordination across subject departments and behind-the-scenes library staff. Drawing from the original Goodhue building’s art, architecture, and typography, the design translated that shared vision into a functional, collectible object for the public.
The card was designed to feel rooted in Central Library’s historic visual language, while the broader Central 100 campaign extended that same identity across the building, collateral, signage, merchandise, and exhibition materials.
With 50,000 cards distributed, the project became more than a commemorative object. It’s an honor to know the design now travels in the wallets, pockets, and keychains of Angelenos across the city.
In the Wild:
From social media to pole banners to branding throughout the Central Library building, the Central 100 campaign took shape across a range of public touchpoints, while the limited-edition library card brought that campaign language into everyday use.
From social media to pole banners to branding throughout the Central Library building, the Central 100 campaign took shape across a range of public touchpoints, while the limited-edition library card brought that campaign language into everyday use.